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All Forum Posts by: Easton Hill

Easton Hill has started 20 posts and replied 65 times.

Post: Capitalize on Large Demographic Trends

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

75M "Boomers" are going to retire before 2030 and collectively hold 70 Trillion in assets

So what should you do to capitalize on this demographic trend?

Buy the businesses, property, and commercial real estate from those folks!

Most "Mo & Pop" folks are looking to retire and have paid off their loans, have buildings and businesses that need some modernizing

So go do them a solid by taking it off their hands at a fair price and bring their business or property up to "Modern standards"

They will thank you, I will thank you, the community will thank you, and your wallet will thank you!

Thank you for coming to my TED talk!

Post: Best Credit Card for STR's?

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

@John Crimmins

I recommend you get a business card. Business cards often have lower APR (12-15%) and come with awesome incentives for a business like 12 months at 0%

I personally use the Chase Business Ink Card, American Express Blue, and Capital One Spark. 

They all have interest-free periods that I've used to fund furnishing and other start-up costs when launching a STR.

Post: What I did to prepare before taking the leap!

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

I think an underrated aspect of success in Entrepreneurship is your personal financial position!

Hear me out:

Before I decided to chase my dream of full-time entrepreneurship I did a few things that made my journey as an Entrepreneur much easier

1. I bought a house with my stable W-2 job income

--> buying a house with a large mortgage would be totally out of the question for me currently and most likely won't be a possibility for another 2-3 years assuming all goes well! Banks hate instability!

2. I reduced my lifestyle expenses to where I could live decently on $1200-1750 a month (rented rooms in my house, paid off my car, stopped eating out, paid off my phone, etc.) This led to me . . .

3. Saving 6k for an emergency fund (2-4 months lifestyle expense)

4. Saving an additional 20k for a business fund

5. Pre-bought restaurant gift cards; paid phone, insurance, and HOA bills for the year; changed my cars oil, belts, tires, etc;

6. Used my healthcare (provided by my employer) and did a round of medical visits, knowing it would be a while before having medical insurance again!

7. Then I quit my W-2 job

Since I only needed $1200-1750 a month ($300-500 a week) I knew that there were tons of ways to make that kind of money until I got a business going enough to be able to pay me that much (took about 6 months)

All of this put me in a position where I could go at my own pace as I figured out what type of business I wanted to be in, how to start that business, and how best to grow!

It's only been once that I really freaked out about money and that was my own fault for taking a spontaneous vacation and not working for a week (although it was great fun!)

I know some people can start a business with personal debts, 3 kids, and a full-time job, but not me! I knew that I needed to have my personal money life sorted out first before taking the leap!

So if you're considering entrepreneurship (full-time) get your personal financial life in order, then start building!

Post: 1/3 Year in Colorado, 1/3 in STL, 1/3 Travelling

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

@Kelly Ward

In addition to the great comments above, I recommend that you look at Zillow. You can see who is doing furnished 30+ day rentals and can find clients that way as well! 

Your strategy should be to get your "product"( Your 3-month listing) in front of as many eyeballs as possible, generate as many leads as you need, qualify the leads, then pick the highest-paying, lowest-risk tenant you can find. 

Regardless of the channel that you find this tenant through make sure you sign an airtight lease (remember that any stay over 30 days will trigger "tenant rights" laws in most stays). What you don't want is to have someone pay for 3 months and stay for 6 months! 

@Pepper Bradford

Remember that cap rates are a "Lagging indicator" or rather a representation of a property's performance in the past. 

NOI / price = Cap rate
10,000/ 1,000,000 = 10% 

So as long as you can see the NOI & listed price of a property (or quickly calculate it) you can quickly find the cap rate. So just start looking at properties that are listed in your area and you can get a sense of what the current market is. 

To explain further, you can reframe cap rates as NOI multiples as well if that's more intuitive. 

5% cap rate = 20x NOI

10,000 NOI / 5% = 2,000,000

2,000,000 = 10,000 X 20 

5% caprate = 20x NOI

6% caprate = 16.66x NOI

7% caprate = 14.28x NOI

8% caprate = 12.5x NOI

9% caprate = 11.1x1NOI

10%caprate = 10 x NOI

So when you see a property sold for a 10 cap, you can just say "That buyer thinks that that property is worth 10 years of NOI or profits"

So are cap rates get lower the market is paying "more years of profits" and when cap rates get higher the market is paying "less years of profits" 

Typically the less risky the future is for a property the "more years of profits" an investor is willing to pay (aka a lower caprate) 

An apartment building in NYC manhattan will trade at 4% cap rates or 25 year of profits, whereas the exact same building in St. Louis might trade for 7% because investors feel more confident about the future of NYC than they do about St. Louis all else equal. The same building in a small rural town might trade for 10-12% because again the investors feel less confident about the future of that town and will only pay a certain 8-10 years of profit for it today. 

Remember the building is only as good as what it produces in cash flow. 

- - - - 


Sorry to get long-winded, but I get really nerdy about this stuff! 


One of my favorite parts of investment real estate is also one of the worst!

Investment real estate is valued through cap rates

You take the cap rate and then divide it by the true earnings of the property (NOI) to get the value

NOI = $100k / 0.04% = $2,500,000

Every dollar you add to the NOI generates $25 dollars in value

Every dollar you subtract from the NOI reduces value by $25 dollars

As an entrepreneur that's exciting because NOI is mostly in your control!

Post: Monday Motivation - Conquer your fear!

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

Conquer your fear by learning how to question it, plan for it, then mock it!

If you're like me, then you have a little voice in your head that expresses your "fears for the future" by saying things like . . .

"This is going to totally fail" 😫

"I'll lose everything and embarrass myself" 😥

"What if it all goes wrong" 😕


Rather than "try to think positively" or "ignore the fear"

I've found that Questioning, Planning, and Mocking are much more effective

Fear:

"This is going to fail"

Questioning:

"How is it going to fail specifically?"
"What are the 10 most likely scenarios of how this will fail?"
"Are any of these scenarios legitimate enough to plan for?"

Planning for your fear:

"If 'X' happens, I'm going to 'Y"
"'Y' is the best action to take for the following reasons"
"Here is a basic outline of how to do 'Y' effectively"

Mocking your fear:

"You really think that 'X' is going to happen? That's dumb"
"Ha! 'X' really, that's what you're worried about!"

- - - - - - - - -

Don't let your fears run your life! Learn to manage them effectively and then take some action on your dreams!

Post: Boat Rental With Lake House

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69
Quote from @Tyler Rowley:
Quote from @Easton Hill:

@Tyler Rowley

Also, consider "Mount.com" which is a tech platform that enables transactions like this to take place. 

Proper insurance can get you a quote for the property + the boat rentals combined! 

Also, you'll want to check with the local regulators about licencing and other requirements 

Mount sounds really interesting. Just looked at their website. Do you have experience with it? If I can get the rental insured through them that would be huge. 

 I looked into it pretty heavily for electric bikes for one of my apartments. I decided against it not because of their platform, but because I'm trying to automate and simplify and adding additional rental options added administrative complexity. 

Post: What to charge STR arbitrageurs?

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

 @Emery Jensen

I'm an arbitrager in Phoneix. There seem to be some heated opinions and I find myself disagreeing with all parties. If you want to reach out to me, I'd be happy to give you my '2 cents'

Most risks of Arbitrage can be mitigated with a strong lease. 

Post: Airbnb "All in pricing" discussion!

Easton HillPosted
  • Phoenix Arizona
  • Posts 65
  • Votes 69

Airbnb is allowing its customer (guests) to search for properties with "All-In-Pricing" 

- - - - - - 

Rather than seeing the daily rental rate and seeing taxes, cleaning fees, and Airbnb's commission at the final checkout, guests will be able to see the total price of their reservation upfront as they search. 

How will this change guests' shopping behaviors? 

How will this change host's listing behaviors? 

How will this affect guests' choices to book through Airbnb rather than VRBO and other OTA's?