I always tell anyone that I'm teaching how to wholesale that they need to find buyers FIRST. Buyer's are the clientele. Yes, sellers are important, but we get paid from buyers; not sellers. Finding buyers is simple. You join Facebook groups for real estate investing in your market. So an example, I focus on Houston, TX. I joined groups for Houston investing, Texas investing, then nationwide investing because there are out of state investors in those groups. I then go in, post something along the lines of; "Hi my name is Duncan. I find discounted deals in the Houston area and I'm looking to connect with some new buyers. If you're buying in the Houston area, let's talk!"
Then they'll drop their emails in the comments. Do I just take their emails and add them to a long list of names and emails? No. Once they drop their email, I send them a friend request and I slide into their DM's. From there I talk to them about their criteria. This is important for two reasons:
1. I want to know what they want to buy. That way, when I'm talking to sellers I have an idea of who would purchase that property before the seller and I ever sign a contract. This helps for quick assignments because you don't want to be sitting on contracts for too long.
2. It helps eliminate me sending my deals I worked on locking up to other wholesalers who are just gonna add $ onto my asking price and blast their email list of cash buyers.
My mentor gave me a great question to ask and I'm gonna pass it on to you. "What WON'T you buy?" If they are saying they'll buy basically anything then they probably need to be vetted harder. Any real and experienced buyer will know what they WON'T buy. Someone who's saying they'll buy anything probably is fishing for something to daisy chain.
Or....
You can come to BiggerPockets and find buyers. I made a post about a small city; Temple, TX, and buyers started messaging me. I didn't even have to work hard to find them. Buyers are everywhere, there's more money out there than inventory.
Or...
You can pull cash transactions, skip trace those buyers, and contact them and ask if they're looking for more properties to add to their portfolio.
Or...
You can go to local REIA's (virtual REIA's if you're in a market you don't physically live in or can't drive to readily due to distance) and find cash buyers.
Or...
You can put up a sign saying, "looking for local fix and flippers" and add your phone number on a busy street corner.
You don't need 4500 buyers to sell a deal. You only need a handful of serious ones to start making money and grow from there. I always advise treating your cash buyers right. Eventually, they will get tired of rehabbing and flipping and they will become private money for you to buy deals with in the future. Cultivate those relationships first. Find deals after you meet them. It'll make your life as a wholesaler easier.
Best of Luck,
Duncan