Hi Ashley,
I have big time experience raising capital for syndications. I've written blogs and been on 10+ podcasts talking about the essential tips. Here's a couple of key tips for starters. More nuggets in the blogs that follow.
1) Partner with experts. That is my number one tip. If you raise capital on deals as part of the syndication team and those team members have a demonstrable track record or members of the team have solid experiences you are way ahead of the game. You may need to lean on the property manager, others on the team, but its key.
2) Thought Leadership. This takes time but if you are going to be a capital raiser and make this a business (it's an incredibly attractive business btw) , don't look at it as a transactional experience. You need to develop your own credibility by doing a variety of things around increasing your credibility. It could be blogging, podcasts, newsletters, etc educating and giving away free content to build up your investors interest and database of investors / prospects.
3) Be yourself (authentic) - speak simply, clearly and stay on point about the opportunity and business plan. Focus on why this deal is in a good Market - jobs/pop growth / Deal - conservatively underwritten / Team - experienced. Be in your investor's shoes. Most investors are interested in cash flow, when they will get paid, when they will get their money back, how will you communicate with me, etc. Develop FAQs and be confident. Focus more on developing a relationship than selling. Don't sell period ! Educate / inform / provide the opportunity / ask for them to partner with you / show them how...its that simple.
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