@Buyan Thyagarajan. My policy on raising rents is simple: “Every tenant, every year.” Don’t let them dictate the terms of your business. And don’t fear them, or you will go out of business. In my market, I almost look forward to turnover because the market moves faster than annual rent increases! (I turned a unit this month for $175/mo increase - after doing $75/mo increases the last 2 years on existing tenant! -they’re move was due to military relocation, not rent price).
Your raises don’t have to be extreme, but your actual cost of ownership and maintenance go up every year. Taxes, Insurance, maintenance, utilities, wear and tear, etc...
Also, if your in one of the “progressive” markets that are increasing “tenant protections” while limiting your property rights and contract rights, you need to keep it at market rates or you’ll never catch up once they fully institute rent controls.
“I can appreciate your sensitivity to rent costs. The current market dictates $1600/mo for your home. Based on the current costs of property taxes, insurance and other costs out of our control, I am able to do $1580 for you, because you’ve been a great tenant and cared for the home. If that doesn’t work for you I’ll need to know by (date) so we can plan accordingly.”