Hi @Bruce Woodruff,
As an agent you will need to begin building your identity as a trusted advisor in home sales and purchases. I would begin with a Facebook page.
With social media, or any other type of marketing you need to understand VRIN scores: V stands for value. R stands for rarity or how rare it is. I stands for inimitable and N stands for non-substitutable.
Value means you are giving your followers what they are interested in. Your posts need to be reaching your audience's values. I know my audience values growing their wealth safely, so I create content that shows how we do that. People value the payoff of real estate and investing, so I post my numbers, analysis and all the great tips that my businesses have profited from.
Rarity is how many other accounts are out there posting similar content. The more content that you provide that not many people get to see, the more excited people will be when they see it. It’s common sense. Rarity is the amount of emotion that people get when they see your post.
Inimitable means your post is hard to recreate. It means that not only is it rare, it’s unique and genuine. People can tell when what you’re posting is trying to be like someone else. You have to be unique, so others can’t reproduce what you’ve created.
Non-substitutable is similar to rarity, but it also means that what your posting is relatively impossible to be replaced by something new. You need to create timeless content, so as time goes on, your post is still relevant.
If you master these, your business will grow and you will create a loyal audience, because you understand why your audience follows you and engages with you.
Let me know if you have any questions!
-Craig
