All Forum Posts by: Cody Alexander

ONLY 2 DAYS LEFT!

If using a First Class stamp, you are not required to put a return address. However PO boxes are fine as a return and are commonly used. Often times you can actually use a street address for your PO Box, but you should check with your PO Box location.

In direct mail marketing, multiple touches are key! Combo packs are set up as a campaign that will hit your list multiple times with multiple mail pieces. We recommend you send out one mail piece per month, but you can adjust that based on your preference.

$1.65 Pricing Includes:

Yellow Letter: 1,000 Minimum, Yellow Paper, Handwritten Font Addressing, Invitation Beige Envelope, Standard Postage, Mail Will Be Barcoded

Small Text Postcard: 1,000 Minimum, Black Ink Only, 6 Paper Color Options, First Class Postage

Zip Letter: 1,000 Minimum, C or V Fold Letter, Black Ink Only, Standard Postage

Call 661-864-7860 to get this campaign started!

@Brian Watkins No i have not used paid advertising on Facebook, I was simply giving my opinion on that and my experience with direct mail. The 968 Million is worldwide so the market that you would be advertising to is much smaller than that number, and the number that your marketing would actually apply/appeal to is only a small portion of that number. I cant say it wouldn't work for you, just saying that it would be difficult to reach leads that would actually qualify for your services.

I would compare that to EDDM (Every Door Direct Mail). With EDDM you can hit a lot more addresses with your mail piece for a significantly lower price, however it is not a targeted mailing list. So you can mail to 2000 homes in a given area for a fraction of the cost, however you have no idea how many houses (if any) in that area meet your criteria. 

Versus pulling a specific list and mailing to 2000 homes that you know meet your criteria; the cost per piece is a little more but your chances of landing a deal are significantly higher 

 Again, I do not have experience with Facebook advertising. I just know that money is spent better when marketing only your target group.

LAST DAY!

@Brian Watkins There's a reason everyone is doing Direct Mail, because it works. There are multiple ways to market, @Dev Horn posted this a couple days ago: 

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In order of productivity, based upon lead quality & cost per lead, across over 50 markets in the U.S.:

1) AdWords (Google Search) - depends a lot on the keywords you use...
2) Direct Mail - mix it up like Cody says, & only mail to people with equity!!
3) Outdoor - from bandit signs, to billboards, to complete car wraps...
4) TV spots

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Facebook would be a free way to start getting your name out there, but i don't see it doing much for you as far as finding motivated sellers. When you use Adwords, you know people are actually searching for services that you offer. When you send direct mail, you are targeting specific leads that match your criteria. 

@Michael Quarles sends about 220,000 pieces of mail per month all over the country and is buying at least one house per day. That is just a large scale example of what direct mail can do for you.

Dear _____,

My name is Mark and I’d like to buy your property at ___.

I am a local investor looking to buy a house in your area.

I will buy your property in “as-is” condition therefore you will not be required to make any repairs or pay any realtor fees or other closing costs.

I will make it simple, fast and easy for you to turn your property into cash. If this is of interest to you, then call me at [NUMBER].

Sincerely,

Mark

[NUMBER]

Like @Rick H. mentioned, do not stick to just one mail piece either. You need to hit your list a minimum of six times, switch up the mail piece each time.

2 days left! Call sales today at 661-864-7860!

@Neil J. Bandit signs are a code violation in a lot of cities so they typically get pulled down and tossed in the trash pretty quick. Since the city employees are off on weekends, some people put their signs up on Friday evenings and take them down Sunday evening.

@Neal Collins I understand, you can always have a company design you your own mail piece or design your own and have the company print them for you. For letters there's also lots of options to make your mail piece stand out from the others like colored envelopes and envelope art. 

Raw products are pretty costly unless buying in huge quantites. We buy 500,000 envelopes at a time to get our costs down, same with cardstock and other paper. 

If doing it yourself make sure you include your time as a cost, most people don't consider that because its not costing them anything by doing it. However if your time is spent making mail pieces, you're taking time away from buying houses which is extremely costly.

Postage is also much more expensive unless you have a bulk mailing permit.