Numbers Game ( Marketing )

[Neil J.]

Hello everyone,

I was just wondering what marketing strategy works well for you.

Yellow letters, Post cards, Bandit signs, Probate and so forth. 

How many and how often?

[Cody Alexander]

@Neil J.

You don't want to send out only one type of marketing. Mix up your mail pieces between text postcards, yellow letters, zip letters, professional letters, greeting cards and full color postcards. Each piece appeals to different people.

Stay consistent, you want to plan on hitting your list a minimum of 6 times. Mail no sooner than every 3 weeks and no later than every 6 weeks. 

How many depends on your budget. $1000/month marketing budget will allow you to send out about 1400 pieces of mail per month with the cluster marketing i mentioned above.