I live in a very popular tourist area (10M visitors last year I believe), and vacation rentals are very popular here. I finally got mine listed in March and it's been very successful for me so far.
Lots of things to learn, and lots to invest to fully stock a complete house, with spares and extras and decorate and furnish.
I can't say it's a great long term strategy. Who knows what the environment for STRs will be in 5 years, or 10? Maybe oversaturated, maybe double the income, maybe the economy will no longer support so many travelers, maybe foreign investment will price the market to commercial rates and it'll be like finding MFR properties, who knows.
What I can say is that it's very worth it for me, now, to pursue more of them. I own a house up the street I was doing the same house hack with; live in while rehabbing. With the success of this one, I've just taken out a hard money loan to pay to finish asap so I can get it on the market before leaf season. I expect rates to increase by 30-50% in the fall here.
This house might rent for 1300-1500/mo to a LT tenant. Internet is satellite (terrible and unreliable, and unfit for working from home), and it's not close to anything commercial. They will not treat it as theirs, and I'd expect to have to spend some rehab and cleanup once they vacate.
With STR, I've had the following bookings (not yet completed or paid, only booked)
Mar-Apr $3,405
Apr-May $1079
May-Jun $4260
Jun-Jul $5583
This is NOT what I've been paid these months, but these are gross numbers that were easy to compile.
My expenses are all of the utilities, cleaning, and MY TIME for managing all this.
Utilities average $400/month
cleaning cost about $300/month
supplies cost about $50/month
insurance cost about $100/month
I spend several hours a month writing reviews, researching strategy, fixing stuff, etc
Other expenses are maybe another 10%
I'm still setting up the business formally, and am probably forgetting some things right now.
For me, this is a good return on my investment. I'm looking to duplicate this strategically moving forward.
All future investments in the STR market for me will also have to be cash flow positive in a LT strategy as a backup plan, as will equity in them.
An often overlooked side benefit of STR is that you've got eyes on your property a couple times a week. Nothing big or unexpected can happen to your place without you being able to file a claim against the occupants, and little things never have time to grow into big problems.
Make hay while the sun shines, but plan for rain.