Hey BP Fam,
I've come across enough posts from struggling new agents that I wanted to offer some unsolicited advice in the hopes that it helps at least one new agent out there gain clarity on how to build a successful business.
I am both a residential and commercial broker and I've had the incredibly good fortune of starting off my real estate career by running my family's real estate investment portfolio and transacting those deals. As such I started off and continue to be a part time agent for non-family buyers/sellers which helped ensure that I had stable income from W2 and "bonuses" from commissions whenever they happen (hence no pressure to close deals).
Family deals aside, because I chose to grow the business organically through my sphere of influence, I've been able to not waste a dime on advertising or a minute on chasing cold leads. My model is to treat the clients that I have the privilege of serving better than 99% of agents out there, both during escrow and after closing (respond faster than anyone, anticipate my clients needs and address them before they raise them, etc). By doing so, I've built a network strong enough to provide referral business which I rely on for 100% of non-family deals.
When I first got my agent license, I focused on residential as almost everyone knows someone looking to buy or sell. When I started off, I threw a few bucks at online marketing/craigslist and ultimately never closed a single deal from those efforts. As soon as I stopped advertising and started telling my friends/family that I was in the business, I started closing deals.
Why? Because the strength of your relationship with your client and how credible/capable your client finds you is directly correlated to your probability of successfully closing that client. If your lead comes from the cold market, is that lead more likely to give you the business or their friend/aunt/uncle that's licensed that they've known their entire life?
To those agents starting off in commercial, that is an incredibly tough road to take. Unless you happen to be blessed with a network of high net-worth property owners, investors, or business owners, you will not hit the ground running and you will IMHO be taken advantage of by large commercial brokers with crap splits, no leads, and no pay coming your way. New commercial agents are basically indentured servants. Consider adopting realistic plan on growing your business, starting with the basics (ie. residential), and working your way up to larger and larger deals (both residential and commercial) as your network expands.
I'm not saying my path to where I'm at is for everyone and again I recognize how incredibly lucky my start was but my strategies have proven to be highly efficient in terms of time/dollars spent per deal closed and I don't see why others just starting off can't follow suit.
Wishing you all much success.