Syndication is a team sport but it’s also a form of temporary marriage. Marrying the wrong person/people can lead to a very, very long 3-5 year holding period. Fortunately there is an amazing way to help you find and vet potential co-sponsors and it can be described in 2 words:
Underwriting Parties
It’s pretty much what it sounds like.
Round up a group of people that you’ve had some positive interactions with that have already made significant investments of time and money into themselves. This helps you understand their level of motivation.
Talk is one thing, but where you put your time and money is another. Then set up a regular group underwriting session with them. It’s not perfect but it will tell you a number of things about them.
- Communication Style - Because of how important communication is throughout. Are they overly dominating the conversation to the point of irritation?
That’s frankly a huge turn off for me. Do they respond to texts? Do they not contribute at all to the conversation? Learn these things early.
- Strengths and Weaknesses - Some people will know these about themselves, others you will discover them through your interactions with them. If you don’t know them I encourage you to take the strengths finder test.
What resources do they have access to? Experience, Time, Net Worth, Liquidity, Market/Broker Proximity, Capacity to Raise Capital, etc… Be transparent about these things.
Bankruptcy can impact your ability to get a loan and you don’t want to learn this when you have earnest money on the line.
- Risk Tolerance - Underwrite too aggressively and your deal will underperform. Underwrite too conservatively and you will never get a deal. Underwriting together will help reveal if you are on the same page fairly quickly.
- Overall Culture and Personality Fit - Are they a positive but realistic team player and on time to the meetings? Are they greedy or generous? Do they share your values and have a reputation of doing what they say they’re going to do, even on a small level? Do they put themselves or investors first?
- Shared Ambition - Talk about your long term vision. Are they content with 1 or 2 deals a year or want to bast out of the gates and do 10 their first year? It’s helpful to be on the same page so no one feels left behind or held back.
After spending a few years leading marines, I noticed a phenomenon we called “gelling”. Whenever I put together a new team there was a 1-3 month period in which they worked together at ever increasing levels of efficiency until they “gel”.
They began to interpret and understand one another at higher and higher levels and could anticipate one another's next moves on patrol with few or no verbal cues. The same goes for any team. Give yourself a gelling period. Date before you get married.
One thing that is more difficult to assess is how they handle stressful situations. People can flip when bullets start flying and that can be problematic but by getting a feel for them beforehand you can help avoid this.