Sure,
When the economy tanked the leasing market for the $500 Studio/1 Bed got very tight. Owners were more focused on "rent it so i have cash coming in" and less worried about "Get me high rent so i can refi". We saw rents drop due to competitive nature and incentives increase. $99 first month/Free first month etc were becoming more and more common.
The same screening measures were in place, but the tenant base was still the same. These were typically hourly workers most likely to always be hourly workers, often referred to in this area as the "Bar/Restaurant Crowd" In the Midtown area there are a number of areas that appeal to those who can walk to work, typically at a place where they make $8-$12 an hour.
Typical applicants had limited credit, often limited rental history, but employment verified. When the business stopped hiring and cutbacks were made this group had no work to find. Typically when one would lose a job or quit there was another job similar to the one they had open. Businesses cut back hiring and now these individuals had no where to look. The timing couldn't have been worse.
It was very odd how many individuals had that $99 move in and then paid second, maybe third months rent and then nothing. It was odd how we had did not have this problem with same demographic, same rents, and even similar buildings without the special, those tenant still paid ok.
We saw it as an incentive for an individual (once qualified of course) to save some cash and get in a new place, it didn't pan out near what we expected and we wont be working it again.
Yes, we have done many sixth month free, last month free, December free for Christmas deals over the years, this was more of trying to relate to current market conditions and demand.
Lesson we learned, the more you are willing to give, the more likely you will be burned.