All Forum Posts by: Angel-Ty L.

@Eric Ng Located in NYC as well would love to attend the get-together!

@Ben Robbie Don’t have any recommendations specifically for this industry other than me ironically lol, but I will give you some pointers on what to look out for when looking for when vetting a ppc agency.

1.) Do you have access to your accounts whenever you want?
This is major because I’ve seen it happen where someone will have no idea how their accounts are being managed because the agency won’t allow the client access to the account. Even if you’re getting regular reports you do want to make sure that everything matches up, especially your conversion data, by looking into your account yourself at any time.

Another reason is just in case you and the company part ways you want to still be able to have access to the account history that you’ve already spent your money on.

Some agencies will try to argue that they keep clients out of their accounts because they don’t want the client to make any changes that could harm performance, which is total baloney so run the other way!

2.) What questions are being asked to you during the discovery period?
In my experience, the best ppc accounts perform consistently well because of historical data. Without data it is extremely hard to confidentially make decisions to direct an account to success, it's basically like you flying blind. So, a good thing to pay attention to is the questions that the ppc agency is asking you in the discovery call.

For example, I like to always ask what the average profit from a wholesale deal is. By having that number, I can work backwards with your average # of leads to close a deal, average website conversion %, average CPCs, etc… to come up with a range for a realistic/ achievable CPA that can be used to set expectations.

If you're in a discovery call and the agency is making claims that they can get you this many leads and ensure that this many people visit your website etc… before getting the numbers needed to do estimations, then you’ll know this is probably not an agency you want to work with because they didn’t even bother to get the information needed to make an accurate estimation beforehand.

3.) How is reporting being handled?
Like I mentioned above for one you want to double-check and make sure your reports are accurate. Shady agencies love to inflate the number of conversions you get so it would be worth your time to check the reported conversions, how those conversions are set up/ being triggered and then compare that to the actual amount of leads you’ve received.

With reports, you also want to make sure they are actually of use to you. Creating reports, if not automated, takes time and if they’re going to bill you for it then have it be of value to you.

For example, getting weekly reports may not be necessary, you can always peep into your account and within 5 minutes of signing in know exactly how many clicks, impressions, conversions, conversion rates, etc… by just going to the Google Ads overview tab.

With that in mind, let’s say you have a small budget, it wouldn’t be necessary to get weekly reporting because there’s less volatility within the account. Opting for bi-weekly reporting will help you save more month to month by cutting out hours billed for unnecessary reporting

4.) Be mindful of any promises or expectations.
A standard question that most who’ve never run ppc ads are usually “how many leads can we expect per month?” If an agency says they guarantee xxx number of leads… again run for the hills!

This is because it’s impossible to guarantee leads for a brand spanking new account. Sure we can give you a low and high range estimate using average CPCs, previous landing page conversion rates, monthly budget, etc… but you have to keep in mind the factors that are unknown when just starting out such as your budget may be too small for the market, your landing page could be hot garbage, your website runs into issues that affect the conversion tracking, etc…

PPC is about testing until you find the winning setup, so if your account is brand new you should have a clear understanding that you will most likely have to dial in those leads through ongoing optimizations unless of course, your first launch is a massive success first week which is rare but still possible.

The end goal is to create a profitable lead generational source so working with the right company is pretty darn imperative, hope this helped! If you have any questions, feel free to inbox me!

P.S. @Brian Nally was any of the issues that you were having with the other companies one of the problems I listed or was it more of just a performance issue?

@Luke Carl 

Facebook Boosted Post what is Facebook boosted post. A boosted post defined by Facebook Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested. The Boost Post button allows you to quickly create a Facebook ad using your post. This ad can appear in different places on Facebook, and you can show it to an audience of people you define.

Facebook "Boost post" Button
Why use a Facebook boosted post
Facebook's intent with a boosted post is to help you acquire more people to engage with the post you create. Your post will reach those who are most likely to share, like, and comment on the post you boosted. Boosted post can be a means to reach a cold audience who will be most interested in your content, thus more likely to engage
How to start a boosted post

Step 1: Get started

1. Go to the post you want to promote. This can be a new post or an existing one on your Page’s Timeline.
2. Click Boost Post in the bottom right-hand corner
3. The ad will be automatically created from your post

Step 2: Choose your audience

Next, decide who you'd like to see your post:

• If you select People you choose through targeting, you’ll be able to specify the people you show your boosted post to. Then, refine their locations, ages, genders, and interests.
• If you select People who like your Page and their friends, your boosted post will only be visible to those people. Note: this option is available if at least 50 people like your Page.

Step 3: Choose your budget

1. Set your maximum budget. You can spend as much or as little as you want. We’ll give you an estimate on the number of people you’re going to reach depending on the amount you set.
2. Choose your duration. Your post is automatically boosted for one day, but you can select up to 7 days.
3. Click Boost

Facebook ad manager Facebook Ads manager allows for a more advanced way to advertise on Facebook. When you use the power editor you are now creating an ad within your Facebook ad manager

Facebook Ads Manager Interface
Facebook ad manager now gives you a wide variety of ways to show an ad to your selected audience.
Power editor will enable a slew of campaign objectives that optimize your ad delivery based on the selected objective
More targeting options are available and you will now be able to use things such as where you want your ad to deliver narrow audience, etc...
How to set up in Ad Manager

Create ads with Guided Creation

To create an ad using Guided Creation in Ads Manager, go directly to ad creation or click the

button to get started. If you see the Quick Creation workflow, you can switch back to Guided Creation by clicking the Switch button at the top of the creative flow.

Create your campaign

The first step in creating an ad in the Guided Creation workflow is to create a campaign. To do this, choose an objective from the list. If you'd like to use an existing campaign, click Use Existing Campaign in the campaign section.

Next to Campaign Name, add a name for your campaign or use the default name that appears.

Create your ad sets

Next to Ad Set Name, add a name for your ad set or use the default name that appears. You also have the option to create multiple ad sets at once.

In the Audience section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests, and more. Learn about the targeting options available.

In the Placements section, decide where your ads will appear on Facebook, Instagram, or Audience Network. If you select Automatic Placements, your ads will be shown to your audience in a place that it's likely to perform best. If you would like to do this manually, select Edit Placements. Learn more about selecting ad placements.

In the Budget & Schedule section, you can choose a budget and set your ad's schedule. Learn more about budget, delivery, and charges on your Facebook ads.

Learn about minimum daily budgets and how spending money on advertising works.

Create your ads

All ads are now required to have an associated Page; you cannot create an ad without a Facebook Page.

In the Format section, choose from several ad formats, including Carousel, single image, single video, slideshow, or Collection.

In the Media section, choose the creative you'd like to use in your ad.

• Learn more about choosing images for your ad
• Check out design tips for Facebook ads

After choosing your images, you can enter the text you'd like your ad to have. You may also have the option to add a call-to-action button, choose a pixel, and more.

When you're ready, click Confirm at the bottom of the flow to create your ads. The first time you place an order, you'll be asked to enter your payment information. Learn more about payment options for advertising.

@Winston Varghese See you there!

@Nikko Q. No problem , felt it would be a cool opportunity for the NY investor community.

@Jesse Maldonado Can't wait!

@Leonor Feliz Awesome cant wait to meet!

@Darren Chang

I encountered the same issue at one point, however I just approached the situation differently. Personally I'm still exploring markets at the moment so I like to research and keep tabs on certain areas. 

So instead of just looking for 1 website, I just keep tabs on the factors that affect real estate from different sources. I have yet to actually find just one source that gives all the information I want. 

Independently im looking up unemployment rates, economic trends, interest rates, home inventory, etc... 

@Tracy T. No problem :)

@Christian Ortega No problem man. Looking forward to meeting.