All Forum Posts by: Angel-Ty L.

@Logan Allec , Thanks for the question... I decided to answer it in a completely new post here

First off, I'd like to state I am actually in favor of this change. With nearly 6 million advertisers on Fakebook's ad platform, the news feed has become full and as a result, it has now become a battleground for ad competition. Facebook has already made it harder for advertisers ads to be shown to their targeted audience. Facebook has done this because they are looking for any reason for an ad account to not win an auction, in efforts to create a highly relevant news feed that makes the user want to stay and continue to use the platform.

In order to be successful as a business on Facebook, your campaigns will need to have a better-personalized experience for Facebook users. People don’t favor news feed ads that are seen as mass marketing. This type of marketing can be seen in email marketing, which has contributed to its demise. The majority of these mass marketing ads are seen as sales like and disruptive. So, keep in mind "nobody like to be sold, but they love to buy" as stated by Jeffery Gitomer.

Being that Facebook is now favoring these more engaging creative campaigns we need to adapt. No longer can we just whip up a quick ad account, and then throw up an ad that leads to the same selling system and sales funnel that users are constantly being put through. We have to think of the end users in mind. Advertisers that can effectively add real value to their target audience will be favored by Facebook, resulting in more impressions at a lower cost.

Here's what you need to keep in mind when making your next ad

• Headline: your headline should be attention-grabbing, all the while delivering a message in a short sentence. Headlines should be thought-provoking, that leaves the reader wanting more.
• Write really good ad copy: when writing your copy make sure you're almost talking directly to the person in your audience. You want to highlight what the benefits are of your product or service and how it can directly impact the user. Your ad copy should

  resonate with the user, and makes them compelled to learn more about your product or service.

• Use video: video is one of the best ways to communicate with your audience. The engagements rates for video are among the highest compared to a picture ad. With video, you are able to explain so much more while you have a person's attention
• Call to action: A call to action is defined as something in the ad that gives them an incentive to call or contact you now. Your ad’s call to action should be well thought out and defined.

No longer can we essentially "hit it and quit it". Users of Facebooks will be looking for genuine relationships with companies that want to add constant value.

So as a business how would you effectively keep users engaged with your company

• Consistent Posting: The goal of your posts is to post consistently, whether that be once a week or two times a week, and to add value within these post. However, don’t expect to be getting much organic reach from your Facebook posts.
• Facebook Live: Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan.
• Answer comments: don't just put up a post or ad and forget about it. Check in and make sure you're answering questions and engaging back with users
• Messenger marketing: Messenger has open rates of nearly %80, I would say its 10x better than the slowly declining email open rates. With messenger, you are able to engage directly with users. It's as simple as setting up an automated bot to message your subscribers.
• Creating a one-many community: Facebook favors communities and groups where its members are all engaging and communicating with one another.
• Lure away from baiting content: we have all seen those ads or posts that insist you "click the like button" "share with your fg5riends ". these should be steered cleared of

Facebook is now forcing businesses that want to use the platform to think about would be best for the user first. Rightly so, because having a news feed full of spammy irrelevant content that is purely disruptive would lure users away from the platform. Instated as a business, you need to keep value-driven content in mind first, and have your ads become almost synonymous with what your target audience favors. 

Now would be a good time for businesses to rethink their 2018 Facebook marketing strategy

I encourage everyone to share their thoughts and questions, and if you have experience with Facebook ads chime in as well. I love communicating with like-minded individuals, and I believe bigger pockets delivers just that. 

I am a paid traffic consultant so any questions or concerns you may have I would be more than happy to answer. Talk to everyone in my next post

-Angel-Ty Lebron 

Hi, my name is Angel-Ty Lebron,

 Traditional methods of marketing consist of mostly direct mail, driving for dollars, referrals, etc... yet nobody really talks much about online marketing. Brandon however, wrote a great article talking about using Facebook ads (http://bit.ly/2Dk7sCu). While it may seem effective to send out hundreds of thousands of mailers a week, it isn't the most efficient way to do your marketing. Imagine if you were able to generate hundreds of qualified leads in the comfort of your own home while in your boxers. I believe its time to get more digital with our marketing. online marketing has become a huge white space for REI and Realtors. You can start TODAY by simply utilizing facebooks ad platform for your business. Here are the steps you can take today.

First, you need a facebook page. I encourage you to post consist value-driven content on your page, whether that be an open house event, recent listing, etc... Ultimately you want to be engaging with your audience as Facebook's algorithm likes to reward you with more impressions at a lower cost for your ads. After you have your business page filled out, you now have access to Facebook's ad platform, where you can now run laser focus targeted ads to Facebook's nearly 2 billion active monthly users. Now depending upon the goal of your ad, you select an objective. Facebook offers many advertising objectives to help you reach your business goals.Your advertising objective is what you want people to do when they see your ads. Once completed, you now are at the ad set level where you can target people based on Locations, Age, Gender, Languages, Detailed Targeting, which uses demographics, interests and/or behaviors, Connections, and Custom Audiences. For example, Joe Schmo bought a property to flip and wants to save money by listing the property himself. Joe uses Facebook's ad platform to create an ad for his open house. He targets married couples that make over $ 100,00, live in a 25-mile radius, are most likely to move, and local realtors. Joe is overwhelmed with the number of attendees at this event and after everything was said and done, Joe walks away with multiple highly competitive offers on the property.

However, with every marketing technique, there are its drawbacks. Many that start running paid traffic by themselves don't understand how to manage the ad account. Or they can fail to not understanding key concepts to run a successful ad. which is where I would usually step into running paid traffic through an online lead acquisitions funnel for Real Estate Investors and Real estate agents.

This post was not meant to disregard any other forms of marketing, they all work if you apply them correctly. I believe that it is good practice to have multiple flows of leads. I encourage everyone to share there thoughts & questions and if you have experience with FB ads chime in as well. 

I am a paid traffic consultant so any questions you may have I would be happy to answer.

 I haven't done any extensive research on those cities. I'm going to further research them. Thank you for the recommendation.

I most likely won't be attending grad school. I am looking for a balanced mixture of both. I don't want to live somewhere solely based on the city being good for REI.

Hi everyone on BP,

     I am looking for leads on cities or towns that I could possibly move to in the coming years. I currently live in the Wallkill which is about 10-15 from Newburgh. I've always wanted to live in New York City instead of the suburbs but the city is just far to expensive for me to begin investing anytime soon. the criteria for an ideal location is listed below 

1.Not a fan of very hot and humid summers. cough cough New York cough

2.Area where i could be relatively close to bike trails, hiking, skiing, and any other outdoor activities 

3.Prices close to the mid western market 

4.I do like being in a big city 

I have been considering highly of Denver and Indianapolis. Hopefully any BP members across the world could help.