All Forum Posts by: Andy Cross

Originally posted by @Daniel Sisto:

@Steven McPherson When I talk about inbound marketing. It is basically promoting your company to your buyers persona ( target market- different buyer personas 1) folks with inhertited homes 2) folks downsizing 3) folks behind on their taxes 4) Folks who lost their jobs, cant pay mortgage (whatever situation that you have been successful attracting) through blogs, vlogs, podcasts, SEO, white papers, e books, social media marketing (paid facebook advertising), pay per click (google adwords) and other forms of content creation or content marketing. 

Basically the goal is to create high quality content around your specific niche and put this content in front of your target market through these vehicles. You will be sending these folks to landing pages that you create to get them to convert. Either sign up for your free ebook, white paper, vlog or blog. Or push them to a landing page to have them to fill out info to sell their home. Basically these tools are used to push leads to the top of your sales funnel then you will be nurturing these leads at each step of the sales process once you have their information through (email marketing, text or other mediums)

But basically we are educating our target market on our service and putting quality content in front of them and allowing them to make their own decision, rather than pushing sales sales sales or sell their house now on them through direct mail, bandit signs, or other outbound techniques. 

In regards to creating an online presence, the first step I would take is to sign your business up to as many online business directories as possible. This will begin to give your business credibility on the web for your specific location and also create some backlinks to your site to help with SEO. 

Inbound Marketing has several different components and is hard to master them all and can take some time to gain some momentum but once you do, you have created a valuable asset that will last you forever. Rather then sending on direct mail every month, praying for a hit. 

Hope this helps. 

If you have any more questions on the techniques I can push you in the right direction to begin educating yourself on the topic. 

 LOVE THIS STRATEGY! I often think about this type of marketing; but I can never settle on the content that I want to push to my audience. I see others do it...but I don't want to find myself plagiarizing their content. I want to start writing the content myself and publishing it on my website/social channels. 

Where should I begin? Any resources you can recommend on forming content for marketing purposes?

Thanks so much...this is awesome info! 

Welp...this post took a childish turn. #unfollow

Originally posted by @Will F.:

So many people are getting into real estate right now when it's hot.

First thing is-- if you're not willing to GRIND then you're not going to succeed.

If you already have tons of cash, lots of experience, or have 25 hours in a day you're good

 I agree, to an extent. I have found that it is tougher to get into this business woking a full-time job; and no capital for marketing and/or purchasing properties with cash on hand. However, if you do have the time to really "GRIND" or WORK on this, you can be successful in LA and any other hott market. Unfortunately for me, working full-time (and I'm not just talking about 40hrs/week; I mean 50-60 hrs/week) it's a bit more difficult. So, I have to invest in other ways...i.e. save money to buy properties cash.

@Belinda Lopez This is awesome! Thank you for sharing this with us. I need to read this eBook cover to cover and see how I an hone all this knowledge, taking into consideration my personality.

@Chris Pohlson, thank you so much. 

You say "Here's my craigslist ad this week." I'm assuming you switch up the message every week? Is that to get around being flagged as "spam?" Or perhaps it's a marketing tactic? 

Thanks again! I really appreciate your insight.

Originally posted by @Chris Pohlson:

@Alma Alejos  

 Hey Chris, I'm a newbie as well. Can we dig a little deeper into a couple of your suggestions?:

1. Advertise on craigslist every week. (I avg about 2-3 leads a week) - I get ZERO from Craigslist. What do your posts look like/say? What section of the site are you posint your ads. Can you share here, or perhaps DM me/us?
2. Connect with RE agents. -  I have a mentor that tells me that I shouldn't be bothered with RE Agents, unless I'm able to buy with my own cash. Perhaps you have a different (better) perspective on this. What will connections to agents help accomplish? 

Thanks so much! Andy

Hey Daniel Cuevas I'm fairly new to investing as well. Been at this for almost a year. Haven't done a deal yet because of lack of funds (in my opinion). But I can tell you, the first thing u should do is listen to the BP podcasts. They are very motivational! Also, it's good to know that u pretty much have a somewhat singular focus. People are going to tell you that wholesaling isn't the thing to do; for whatever personal reason or another. But enter the area of real estate that's best for you, your passions and your personality. If that's wholesaling...go for it! Once you have that down, then build that website. You'll know what to put on it, and how much to spend....trust me!! Also...build your own website. Do not buy into any packages these so-called "experts" are selling. To me they're a waste of money because those systems work for them and their personalities...not necessarily yours. (I certainly won't make that mistake again) Feel free to shoot me a message any time. I'm always willing to share "what not to do," since I managed to do everything wrong the first time. Lmao

Cannot wait to see the responses to this. #threadfollowed #newbieisconfused <---- referring to me

Originally posted by @Wayne Brooks:

Of there is equity, it's the same as any other.  If no equity, keep moving.....forget the wholesale a short sale idea.

 Hey wayne...I know this post is old. But I'm doing research on this topic and not post the same question. But, could you go into a little more detail? I guess what I'd want to know, if the seller has equity, and hasn't made a payment in months, how are you negotiating the purchase price? I imagine you (the buyer) will need to pay the back payments in addition to the purchase price, correct? Thanks!

@Corey Boone Wanted to follow up with you on door-knocking. Have you started? Interested to know how that's going? What have you experienced?