Originally posted by @Dev Horn:
HERE'S AN UPDATE WITH EXAMPLES OF OUR MARKETING PIECES
Our original marketing piece for multi-family was specially designed for Tarek, to leverage the notoriety that he and Christina have with their show. The approach was to make the back of the postcard read more like a LETTER than a typical postcard, which we felt was more appropriate for the Multi-Family owner. Here's the piece we went out with a year ago:
Since then, we have launched multi-family for another licensee - Frank G. Silveria III - down in the Stockton/Modesto market. For that, we made a generic MF postcard based upon the successful piece we made for Tarek:
A couple of other things I'll mention:
DATA - We've used the multi-family lists from Listsource.com. Data quality seems good, as usual with Listsource. Allows us to define MF property types, # of units, market value, and equity % just like we do with the data on SFRs.
@Dev Horn - Thanks for providing that very detailed feedback!
I have a few follow up questions that I hope you don't mind opining on:
1) Regarding the marketing pieces, do you find that you need to use MF specific direct mail, or can you use the same pieces that you use for SFR?
2) Do you recommend a specific sequence of marketing materials that you are sending out to the MF owners, or are you sending out the same postcard multiple times?
3) Which property type filter are you using to target the MF properties when using Listsource? I found in the area that I am targeting that when using Duplex, Triplex and Quadplex, LS was able to filter based on equity %, but once I went to Apartment or Stores & Apartment most of the leads where classified as equity % "Unknown". Do you have a similar experience?
4) Where you able to filter # of units when the units are greater than 5+?
5) How were you using market value to filter your criteria?
Thanks!
