I've never bought SEO from Andy/Keith or Jeryll, but have considered both.
Andy and Keith are both stand-up dudes (if you couldn't tell from their responses already). They've given away more free SEO knowledge than any other group I've seen. Super appreciative of that. It's helped me a good bit. From their free Facebook group you could probably rank your site and get leads if you have enough time to do the work yourself. They've never pushed a product on anyone and offer tons of free SEO tips.
@Anthony Stephenson if you're considering buying SEO, I'd say join their group first and watch their free videos. You can get a better understanding of if you can do some of the stuff yourself or if you'd want to hire them or someone to get it done.
Doesn't everyone on the internet semi-copy the 'general look' of each other's websites? Lol. Eventually, someone will have a better looking site than both andy and jerryl, and they will both switch their look to align with that website more, and the cycle goes on. If someone rips off some precious info you have a copyright on then sure go ham and get an attorney involved. This seems petty IMO. Plus, for people that know SEO, it takes wayy more than the look of a site to rank it.
Anyone who has built a backlink in their life has probably built a spammy one. Anyone who offers SEO has done it. Everyone in this thread has done it. I've done it. It's part of the game. Andy and Keith's results worked, and have worked for people that I've seen in the group +1 year ago since I joined. Google catches on quickly to bad practices, so at this point, since those people in the group are still ranked well and getting results, in my opinion, their sh*t don't stink.