Prelim. Business Plan v.2.0

[Sean Brennan]

Brennan Properties, LLC (?)
Business Plan (work in progress)
Estimated Launch Date: April 1, 2013
Business:
Single family residence and small multi-family wholesale business with additional exit options (rehab & re-sell, rehab & hold) introduced upon stabilization

Marketing Plan:
There is high demand in Massachusetts and Southern New Hampshire for “deals” based on multiple interviews with market participants. Established, reputable wholesalers are limited

Development of Cash Buyers: Networking with established investors

Development of Motivated sellers: Direct Mail, Internet Marketing, Bandit Signs, Auctions, MLS, Door-to-Door Cold Calling. Year one budget is $12,000 ($1,000 per month)

Revenue Projection:
Expected assignment fee/spread is estimated at $5,000 per transaction. We anticipate 3 transactions in year one at 6 months, 9 months, and 12 months. We expect to reach financial viability in Year 2 with 12 transactions (minimum $60,000 in revenue)

Personal Strengths:
Market analysis, After Repair Value Estimation – Excellent
Networking & Communication Skills – Average

Areas where growth is need:
Rehab Cost Estimation
Structure of Deals
Marketing Tactics

[J Scott]

Originally posted by Sean Brennan:

Thanks J Scott. Not aggressive how? Is the revenue projection too light or the marketing budget?

I think that after you complete your first deal, you'll find the rest come much faster. Doing more than 3 deals your first year shouldn't be tough if you can get through the first one...