Anyone Try Scratch-off Postcards for Direct Mail Campaigns?

[Christopher Vaughn]

Hello fellow BP'ers! 

I'm planning on starting a direct mail campaign and was hoping I can get some input from those who have tried this. I'm looking at using a scratch-off style of postcard with an incentive to get the homeowner to bite at the call to action. I know lots of wholesalers use yellow cards, hand written letters, etc in their direct mailing and some with good results... but I haven't seen or heard of anyone using a scratch-off style of card. I like the idea of the potential client interacting with the mailer added with an incentive to actually take part in the call to action.

Anyone here on BP tried these? If so, how was the response?

I attached the mock up designs I made on Publisher for the front and back.