Is my wholesaling website slacking?

Question

In your opinion, for marketing: do you think a wholesaling website that portrays a message of urgency and “sell fast” and looks like every other wholesaling website, but has nothing to build a trust factor will work better than a website focused on client relations & reputation (having multiple social media accounts to grow trust factor) but doesn’t have the typical cliche content you normally see on a “we buy houses” website.

I am trying to be different, and build a brand that people feel comfortable working with, but after seeing some other websites am wondering if it doesn’t have the same likelihood of people “taking action” to submit their information.

I plan to start a direct mail marketing campaign soon and will reassess after, but I was curious to know if the website even matters.

Any feedback is appreciated, thanks!

-Dan

Jacob Dawson · Answer

Hello Daniel, first of all, I love how you are trying to be different in this space. I am a commercial real estate broker based in the Chicago land area. I also used to run a SMMA.

I think the bones of the website are excellent. It's fast, the colors are great, and it just looks good. Here are my recommendations and feel free to ask follow up questions. I am happy to assist.

1.  I would move the "about us" section to just right of the home. You want your potential clients to see that about us section first!

2.  I can tell you are using square space. Make sure to change the "Favicon" to your logo or something that isn't the square space logo.

3.  When I hover over "helpful links," my eyes glaze over. It's just too much info. Maybe have the helpful links be a page that has a list of tops to click on. You can play with it obviously, but currently, the vertical text is to close together.

4. Try using the Square Space spacers when breaking up sections. Or use the block tools and make each section have a slightly different shade of white on the background. It gives the user a better experience in differentiating parts.

I hope all of this helped!

Daniel Forero Pineda · Answer

@Brendan Dwyer thank you for the tips! I use squarespace and it shows me how people interact with my website.

Jacob Dawson · Answer

@Daniel Forero Pineda I think you should keep the helpful links tab. It sets you apart from a lot of others that are doing wholesaling. My advice would be to keep them but spend the time to hand craft each article and post it on your website. You can also try the blog feature and see how it works for your case. ￼

Jacob Dawson · Answer

@Daniel Forero Pineda yeah! Include the FAQ page. I’d do it in video form to the potential client can see you and begin to trust you. You don’t need to go crazy here. Just set up your phone and try a few different angles. Good luck!

Stephen J Davis · Answer

I like @Jacob Dawson 's comments. I would try to strike a balance between urgency and caring. Both have their places and touch people differently so you get two different groups of people calling or filling out the form. If you don't have a logo, get one. There are a lot of places that can help you online. Start branding early and stick to it.

Braden C. · Answer

@Daniel Forero Pineda Great idea to try and be different from your competition. Videos are really helpful, they not only answer questions for potential sellers but also put a face/voice with a name.

Brendan Dwyer · Answer

@Daniel Forero Pineda

Hey Dan,

Great job so far on the site. You want to greet visitors with a value proposition. You have a 3-6 second window to intrigue visitors to stay around. This is where you will set yourself apart. Assume people coming to your site are warm leads. (They either are interested in your service or are looking to work with you)

Your landing  should be a “value prop”, followed by a “call to action button” then an alternative option button “more info”

Let me know if you need some more feed back, I can recommend some tracking services to see where visitors are actually clicking or scrolling to as well.

Good luck!

Daniel Forero Pineda · Answer

@Jacob Dawson Thanks Jacob, you really know your stuff! I can’t wait to implement your tips, I can already envision the difference they will make.

All the best, Dan.

Daniel Forero Pineda · Answer

Do you guys think it’s worth including an FAQ page on my website? Not sure it’s worth the hassle or will be to my benefit.

Daniel Forero Pineda · Answer

@Jacob Dawson Thanks for tips! I appreciate that you actually took the time to check out my website and give useful feedback that I can actually apply right now, I’ve changed the favicon, moved the about us, and spaces the paragraphs out better. About the “helpful links” folder, I honestly just put that in there to add some value to people when they go on my website, my goal is to eventually start writing my own articles and have a blog page for that. Do you think I should just remove the “helpful links” tab if people are just gonna gloss over it anyway?

Is my wholesaling website slacking?

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