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Updated about 5 years ago on . Most recent reply

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97
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Mashika Johnson
  • New to Real Estate
  • Columbia, SC
65
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97
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Can it still be a wholesale lead if it's listed on Zillow?

Mashika Johnson
  • New to Real Estate
  • Columbia, SC
Posted

Hello everyone! I'm currently looking for wholesale leads and some of them are listed on Zillow. If they are already listed for sale do you just pass or still pursue?

Most Popular Reply

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Barry Pekin
  • Specialist
  • Purcellville, VA
841
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1,216
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Barry Pekin
  • Specialist
  • Purcellville, VA
Replied

@Mashika Johnson,

It doesn't matter what mine is.  What matters is what can work for you.  As I said, all marketing takes some combination of time, effort, and money.  But it also takes certain personalities based on how you market.

Cold calling is cheap.  There's little to no money involved (though I recommend getting a second number through something like Google Voice or GoDaddy Smartline - there are others) but you have to be willing to make call after call after call after call and being harshly rejected (to say the least) on many of those calls.

Door knocking is even cheaper, except that maybe you're doing more driving.  It's higher effort and lower volume than calling, and with today's social distancing, people are likely not to want you on their door step.

Sending letters and postcards can be expensive, but takes very little effort to reach a lot of people.

Setting up a website with good SEO and conversion is going to take a long time, and will require spending money on PPC.

If cost is your biggest obstacle (it usually is), then I would do some D4D and cold-calling. 

Whatever you do, be prepared to keep at it for a long, long time.  Persistence is critical, and most new wholesalers give up before getting there.

(All of these abbreviations should popup definitions by hovering over them.  If not, or you need clarification on these, just ask).

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