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Updated almost 5 years ago on . Most recent reply
![Daylan West's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/1670373/1621514648-avatar-daylanw.jpg?twic=v1/output=image/cover=128x128&v=2)
Wholesale Lead Generation
I am currently starting wholesale here in the Bay Area, but have been having trouble finding which type of distressed seller list I should focus on. The absentee and pre foreclosed list I have gotten from Listsource and Propstream seem to be heavily saturated. What are some other distressed list I should look into to find potential sellers ?
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![Jerryll Noorden's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/428692/1621476210-avatar-jerryll.jpg?twic=v1/output=image/cover=128x128&v=2)
- Flipper/Rehabber
- Wilton, CT
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Originally posted by @Daylan West:
@Jerryll Noorden I am cold calling these list and also dropping ringless voicemail. I do not have the budget y for facebook ads or direct mail yet.
OK and that is what everyone does wrong my dude.
See, this is what they all do.
"I only have $XX dollars in my account so I will do coldcalling/dmm/D4D/..."
Now think about this logically.
If you think that cold calling will get you deals a lot cheaper, then why would anyone do PPC? Right?
See people have it reversed. They look how much money they can spend and then to pick a lead gen system that doesn't cost much to TRY. Note I said try, I did't say "get leads".
WHat you need to do, is calculate the cost/deal, and then figure out how much money you are missing to make a deal, get that money and only THEN start.
If the cost/deal is 1000 dollars for cold calling to make a deal, it doesn't matter how many times you spend that allotted $200/month to fish for a lead that closes. It is not going to happen! You NEED to know that number!
If you think you are the only one that does it your way, you are severely mistaken. And if many many people do it your way (start with the "free" methods)... and many many people do... why are so many people still struggling?
To make it in this business you really need to look at data. Push emotion and desperate hope aside and start analyzing and draw conclusions, make decisions based on data.
That is the ONLY way to reliably make it.
So if you want my advise:
Step 1. : Calculate the cost/deal for every possible lead gen method that is feasible to you
Step 2. : Evaluate the effort, and time it takes for each of these models to bear fruit
Step 3. : Evaluate how much money you are missing for your highest probability lead gen model and FIND THAT MONEY
Step 4. : Take action
This is a system that removes "luck" from the equation.
You are winging it and you are NO different from all the thousands of people that are currently struggling.
I started REI less than 4 years ago and we are making serious money/month now. I didn't do this by winging it! I Can tell you that much.
So do it the right way, no shortcuts.
BTW..
This was my bed 3 years ago
![](https://assets0.biggerpockets.com/uploads/uploaded_images/normal_1583523065-Message_1526521361680.jpg)
It was a rough road, so if you think I had it good when I started, think again!
I did it strategically!
Step up, what ever it takes, do it right!
- Jerryll Noorden
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