Wholesaling Conversion Ratios

[Timothy M. Yslava]

I’m interested to know what your wholesaling conversion ratios are and what ratios are prototypical.

This topic has been covered in other forums, but I feel that the actual ratios were hardly even talked about. I few people posted their ratios, but the forum very quickly turned into a debate about whether or not to place any value on this kind of data. In my eyes, data and information is crucial to efficient scaling.

That said, to all the wholesalers that have ever closed a deal, I would be very interested and appreciative to know your firm’s breakdown and the prototypical breakdown of these simple ratios:

1. Cost per lead

2. Leads -> appointment

3. Appointment -> Close

4. Any other ratio or metric you’d like to share and feel is important

[Joe Horan]

I'll go. This does NOT include my salary or the salary of my AM. Strictly direct mail marketing costs. I also shifted my strategy to flipping/wholetaling medium value assets (125-250k ARV) which means my max allowable offer might be a little higher than a typical wholesaler. Not sure.

1. $2,109 cost per acquisition 

2. I go on appointments on 50% of my leads that call in. If they have equity, I go on the appointment. 

3. 13.5% of my offers are accepted. I offer on almost everything. 

4. I track leads per deal primarily rather than appointments to deal. On average for every 23 leads that call in, I'll get a deal.