Newbie here, please critique my business plan!

Newbie here, please critique my business plan!

Beaverton, OR · Member since 2012 · 41 posts · 23 votes

Hi everyone,

My goal is to launch my wholesaling business in January and hopefully snag my first deal. I've been doing lots of reading and listening to podcasts, trying to get my bearings and really understand how this business and its systems work. I think things are starting to come together. I was hoping to get some feedback on my plan, get a few questions answered, and see if I'm missing any critical pieces of the puzzle--

Main objective: Obtain contracts on single family homes in my area, and flip them to cash investors who intend to rehab or rent. (I may branch out into seller financed deals and lease options and other creative strategies once I get several deals under my belt, but for now I think it would be wise to stick to clean and simple flips)

1. Begin building my list of buyers. I have compiled a list of about 100 different ways to find them, but here is where I will start:
a. Use listsource to find recent cash transactions by in-state absentees
b. Attend local REIA meetings and network
c. Attend courthouse auctions and network with the buyers

2. Market for motivated sellers. Meticulously track all results.
a. Yellow letters. Begin with 300/month
- Use listsource to target a niche
- Handwrite with red ink on yellow legal paper
- Stuff in invitation envelope, use a real stamp
b. Post ads on Craigslist, Backpage, and Kijiji
c. Future plans, when I have a bigger budget:
- MORE yellow letters
- Bandit signs
- Squeeze page with SEO

3. Take calls from advertising.
a. Take control of the conversation, answer their questions with questions
b. "Tell me about your situation," shut up and listen.
c. "What do you want to have happen?" Shut up and listen.
d. "If we were able to come to an agreement, how soon would you want to sell?" --Listen for motivation!
e. Set the appointment if it sounds like a winner
***Credit to Matt Theriault for the above script. I love it because it seems like it will be easy to remember when I'm nervous, and it seems like a great way to get all of the necessary information while simultaneously building some nice rapport.

4. Attend the appointment and get the deal.
a. Do some research, and make sure I "know my stuff" beforehand.
- What the house is worth
- The most I can pay for it (guesstimate repairs, if possible)
- Have purchase agreement already filled out
- Have print-outs of the cheapest comps in the area
b. Meet with prospective seller, begin building rapport immediately
c. Walk-through house. Point out flaws/repairs
d. Sit down at kitchen table, begin talking numbers only once rapport is established
e. NEVER be the first one to give a price. Ask them what they want and shut up.
f. Continue the back-and-forth negotiations, remind them of the repairs, show them the low comps, repeat "Is that the best you can do?" etc
g. Once an agreement is reached, shake hands, and sign the contract.

5. Send the paperwork to a title company?
- I'm not 100% clear what to do at this point. I'm in Oregon, and when I Google title companies or escrow services, I get results for lots of "title insurance companies." Is a title insurance company the same as a title company? Also, is a title company the same thing as an escrow company? Would it be a good idea to go ahead and schedule an appointment to sit down with a rep at one of these companies and see if they're "investor friendly?" Will some of them turn their nose up at assignment contracts or double closes?

6. Market the property
a. Take pictures, upload them
b. Send out email blast to my buyers list
c. Make ads on Craigslist, Backpage, and Kijiji
d. Put up signs
- This might be a silly question, but how do sellers normally react to their houses being marketed like this? If they're still living there, and I'm sticking a sign in the front lawn, will they be upset? Especially if they were under the impression that I would personally be paying with my own cash and then rehabbing the property after they moved out? I guess it doesn't really matter what they think since I have the contract, but I'd still like to be prepared and know what to say. I would prefer everyone to "win," and everyone to feel positively about the transaction.
- How are owner-occupied deals usually handled, anyway? I'm guessing they're given 30 days to move out? Are funds withheld until they've moved? What if they request more time? What if they don't actually move when they're supposed to? And are cash buyers ever reluctant to purchase homes currently occupied by the owners?

7. Obtain a buyer, close on the property, and collect my check!

Anyway, wow, that ended up being way more long-winded than I intended! Thanks for reading, and please give me any pointers that you can think of.

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Rental Property Investor · Mercer Island, WA · Member since 2008 · 22k+ posts · 14k+ votes
13y

If you've done a good job on 1., only 6.b will be necessary.

OO deals typically state possession at closing. When the deal actually closes, they have to be out. If I were your buyer, I would inspect the house immediately before closing. If the seller was still there, I wouldn't sign.

You've only hinted at two of the most difficult steps: determining the value and determining the cost of repairs. Without having a REALLY GOOD handle on these two factors, you won't find any deals. And you potential buyers will scoff at your deals and you're done.

There are several threads on determine value (ARV). But it really comes down to knowing the area, knowing the values and being able to come very close to knowing exactly what a house will sell for when its fixed. You need comps. You need to track the market. You need to look inside a bunch of houses (100 is the often-recommended number), both junky and nice. Track houses as they come on to market and are sold. Especially, track fix and flips. If you see a house being flipped, stop and have a look and talk the the folks doing the work.

Repairs are tougher even than value. This really comes from experience doing the work or getting it done. You may want to find a contractor or two and pay them to help you with estimates early on.

Without knowing these two number pretty closely, you're going to over pay for deals and never find a buyer, or pass over deals that are actually good.

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  • Rental Property Investor · Mercer Island, WA · Member since 2008 · 22k+ posts · 14k+ votes
    13y

    If you've done a good job on 1., only 6.b will be necessary.

    OO deals typically state possession at closing. When the deal actually closes, they have to be out. If I were your buyer, I would inspect the house immediately before closing. If the seller was still there, I wouldn't sign.

    You've only hinted at two of the most difficult steps: determining the value and determining the cost of repairs. Without having a REALLY GOOD handle on these two factors, you won't find any deals. And you potential buyers will scoff at your deals and you're done.

    There are several threads on determine value (ARV). But it really comes down to knowing the area, knowing the values and being able to come very close to knowing exactly what a house will sell for when its fixed. You need comps. You need to track the market. You need to look inside a bunch of houses (100 is the often-recommended number), both junky and nice. Track houses as they come on to market and are sold. Especially, track fix and flips. If you see a house being flipped, stop and have a look and talk the the folks doing the work.

    Repairs are tougher even than value. This really comes from experience doing the work or getting it done. You may want to find a contractor or two and pay them to help you with estimates early on.

    Without knowing these two number pretty closely, you're going to over pay for deals and never find a buyer, or pass over deals that are actually good.

  • Lees Summit, MO · Member since 2012 · 10 posts · 4 votes
    13y

    Joshua,

    I just started out as well and can tell you that it looks like you have your plan put together well. Now that is coming from a newbie so I am glad to see others posting as well. Keep on trucking and don’t look back. I sat around for about 2 years looking into Wholesaling and finally decided to go for it about two weeks ago. I just signed my first contract two days ago and started marketing it today. One Investor has already been by this afternoon and I am set to meet another one in the morning.

    The one thing I can tell you in the very little experience I have is that adjusting your “plan” to your current situation is critical. I like to think of my “Business Plan” as the foundation and that each deal is its own unique situation that you have to build off of your foundation! Good luck and glad to see other newbie’s posting!

  • Beaverton, OR · Member since 2012 · 41 posts · 23 votes
    13y

    Jon-

    Thanks for the great wisdom. Since I am not a realtor, I will probably be using Zillow to help determine ARV. I've found it to be a powerful tool. In my state, it shows accurate data for recently sold homes. I'm not sure if it's like that for every state. So I'll be pulling comps for recently sold homes, with my criteria being something like +/- 200 sq ft, equal bedrooms, equal bathrooms, within a 1 mile radius. I'll then compare my results to Zillow's "Zestimate" to see if we're in the same ballpark. Another cool feature is that I can sometimes see interior pictures or read descriptions of other homes (sometimes even ones that sold several years ago), so that will help determine if other houses in that neighborhood have granite countertops, hardwood floors, etc. I'll also look into those other threads you mentioned.

    As for determining repair costs, I think that is my biggest weakness. I will have to err on the side of caution and overestimate the costs when deciding which deals to pick up, until I gain more first-hand experience. Which will probably mean missing some good deals, in favor of getting the "crazy good" ones. And instead of attempting to give my buyers my own estimation of costs (and making myself look like a fool), I'll just say something like "kitchen needs updating, plumbing will need work," and let them figure it out for themselves.

    Brandon-

    Congratulations! Only two weeks-- that's impressive! lol, I bet you're scratching your head now wondering why you waited so long to get started. Thanks for the advice, and best of luck to you!

  • Real Estate Investor · Rockaway Beach, MO · Member since 2008 · 29 posts · 8 votes
    13y

    Ahhhh..... Zillow. Yes. Hmmm.... Joshua, have you thought about becoming a realtor? Doesn't take much and you get much more accurate data. Or do you know an area appraiser? You would get much more accurate data. I have said this before, wholesaling is about your connections and knowledge of your market. Put one or two non-deals out there and your wholesaling buisness is done. Have you checked out this thread about wholesaling?

    http://www.biggerpockets.com/forums/93/topics/58383-the-truth-about-wholesaling-

    It says it all.

  • Developer · Garland, TX · Member since 2008 · 8k+ posts · 4k+ votes
    13y

    Linked http://www.biggerpockets.com/forums/93/topics/58383-the-truth-about-wholesaling-

    A classic thread. I just referred to it in another topic.

  • Lees Summit, MO · Member since 2012 · 10 posts · 4 votes
    13y

    Joshua,

    I think I just got lucky on the first one but I will take it! Now here is what I would suggest adding to your list. A Realtor that works with Investors! This is the one thing I feel like I am lacking. As a newbie I went to Zillow and all the other popular Real Estate web sites and found what I thought was “Comps”. After driving around and looking for the houses I was going to show as comps I found that half of them where not listed anymore. As a newbie and without a Realtor I have not idea if they sold or just took them off the market. Great if they sold but for how much? If they just took them off the market I may have an issue.

    Also using sites like these to determine actual selling price appears to be an issue. If you look at Zillows that sold it actually calls it a Zestimate. As a newbie I have not idea if that’s what Zillow thinks it sold for or if that’s actually what it sold for. If anyone knows the answer to that it would be greatly appreciated! Long story short if I would have teamed up with an agent first this could have been a lot easier for me.

    Also I would give out accurate rehab cost. Most the investors I found want them so you can back up what you think the deal is worth. On the deal I am working on now I actually met two contractors at the house and they gave me an estimate of what they thought it would take. I then used what I thought was the best number for the repair value. I was very upfront with both contractors and told them what I was doing. I also told them that once I found a buyer I would pass the quote on to them so they had a shot at getting the work. They both had no problem with it so it worked out great for me. Now I did have to shoot from the hip when I offered on the property but I was fairly close and the deal still works.

  • Real Estate Investor · Rockaway Beach, MO · Member since 2008 · 29 posts · 8 votes
    13y

    I saw that Jon and thought it was a great idea to suggest to any newbie looking to make "easy deals" with wholesaling. The gurus make it sound as simple as advertising the houses but as any experienced builder, rehabber, flipper, real estate investor, wholesaler can tell you #1 you have to know your market & #2 you have to know your market & oh, by the way #3 you have to know your market. And those hidden repairs can come back to haunt you too!

  • Real Estate Investor · Rockaway Beach, MO · Member since 2008 · 29 posts · 8 votes
    13y

    P.S. I love my Realtor and my Appraiser!

  • Developer · Garland, TX · Member since 2008 · 8k+ posts · 4k+ votes
    13y

    I wonder if becoming a licensed agent isn't a more certain (relative term) path to success, with its structure, support, resources, and tools.

  • Real Estate Investor · Rockaway Beach, MO · Member since 2008 · 29 posts · 8 votes
    13y

    @Jon Klaus, I would agree Jon. And you don't have to become a realtor for someone else either. But the knowledge, connections and experience that come with it are invaluable. Personally I have a realtor that I have used for a long time but not every realtor is as flexable as she is. She will help me even if she is not making money on the deal because she knows I am her bread and butter client. Whenever I can I buy and sell through her. She has birddogged many a deal for me and kept me out of hot water a time or two as well.

  • Beaverton, OR · Member since 2012 · 41 posts · 23 votes
    13y

    Jackie-

    I've thought about getting my license, and I will probably do it eventually.

    Brandon-

    I hadn't planned on using currently listed properties as comps, just sold ones. Also, Zillow gives you two different figures for sold homes: the actual "sold for" price which is pulled from public record, and their "Zestimate," which is the website's estimation of the home's value, which may or may not be even close to accurate, depending on a few factors.

    From what I understand, Zillow uses a complicated formula to determine value, using things like recently sold comparables, bedrooms, bathrooms, and square footage. However, I don't think they take into account things like the quality of the appliances, floors, countertops, floorplan, or whether the grass in the front lawn is dead. It just assumes that the house is on par with its neighbors, which can cause some fluctuation in value. Furthermore, they rate the accuracy of their Zestimate in different markets. Fortunately my area has the highest rating. lol, and it looks like your area has the lowest possible accuracy rating. Here's a link- http://www.zillow.com/howto/DataCoverageZestimateAccuracy.htm

    And that's good to know about investors expecting you to give them the rehab cost. I wasn't sure what to expect. I really like your idea of using contractors to get bids, and being upfront with them about what's going on. I'm going to do this. And even if I had to pay for the bid for some reason, I'd be okay with that.

  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    13y

    If anyone needs a Zillow education, look up some properties that you know, you'll see how far off it can be! Variants were so great that I would not use it do any deal, just me.

    You "plan" looks like you'd be getting to know folks, so it won't hurt you at all. Go for it, but I bet you'll change it as you move through the market and get some basics under your belt.

    As to "marketing" a property you don't own, be careful there. I'd suggest you work closely with the owner if the property is occupied, many use real estate listings and pics to rob places and even worse, so watch watch what you put out there.

  • Beaverton, OR · Member since 2012 · 41 posts · 23 votes
    13y

    Bill-

    Good to know, I'll be careful with the marketing. Like Jon said, hopefully I'll have done good enough with my buyers list that I won't need to market to anyone but them.

    As for Zillow, I see you're in the same state as Brandon... Zillow gives itself a 1-star accuracy rating in Missouri! lol, I certainly wouldn't use it if I lived there. However here in Portland, it's pretty much spot-on. BUT, as I said, I will be pulling my own recently sold comps just as a real estate agent would, and only be using the "Zestimate" to see if I'm in the same ballpark. I definitely won't be putting all my eggs in that basket.

  • Investor · Orange County, CA · Member since 2008 · 71 posts · 9 votes
    13y

    Hi Joshua,

    When building your buyers list, can you explain how you use Listsource to find recent cash transactions for absentee owners? I'm sure it has something to do with the Mortgage tab on Listsource, but not sure.

    Thanks!

    Mike

  • Beaverton, OR · Member since 2012 · 41 posts · 23 votes
    13y

    Mike-

    I have not actually paid for a list from listsource just yet, but I've been playing around with the filters. I'm glad you asked this question, because I'm not 100% sure that I have the right parameters selected. Maybe another member with more experience can advise. Here's what I selected:

    Geography - The 3 counties I'll be operating within
    Property - Equity% - From 100 to 100
    Property - Last market sale date - Last 3 months
    Property - Property type - Residential: SFR
    Options - Absentee owned - In-state only
    Options - Corporate owned property - No preference

  • Investor · Orange County, CA · Member since 2008 · 71 posts · 9 votes
    13y

    Joshua,

    I just ran those filters and it worked! Great way to find buyers on Listsource!

    BTW, your business plan looked awesome! I got a lot of ideas from it being a new wholesaler myself.

    Thanks!

  • Real Estate Investor · Audubon, PA · Member since 2009 · 13k+ posts · 8k+ votes
    13y
  • Real Estate Investor · Audubon, PA · Member since 2009 · 13k+ posts · 8k+ votes
    13y
  • Beaverton, OR · Member since 2012 · 41 posts · 23 votes
    13y

    Always on the ball with relevant info and links! Thanks Steve!

  • Rental Property Investor · Spartanburg, SC · Member since 2013 · 253 posts · 56 votes
    13y

    Joshua S. Hey Josh! Great post! I just have a question about finding buyers on list source. I wanted to see how that came and I was wondering why did you keep the corporate owned preference on?

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