Inheritance Marketing

[Stuart Goodrich]

Hello all. I have searched around but have not find much information regarding marketing to a inheritance list. Would anyone be willing to share their marketing piece or give me some insight?

Thanks,
Stuart

[Michael Quarles]

The answer depends on if you're wanting an abundance of calls or call quality. I always want abundance.

If so keep the message simple and direct. The standard I want to buy your house letter. If call quality then longer copy. Either way hand addressed envelope or yellow express envelope and hit the list 3 times.

Your third time you could do a postcard. Also typically these lists aren't cross referenced against property lists so you may want to confirm the type of property before your mail campaign if budget is a concern.

If you want to see samples of the letters we have them at my site. (Josh did I do that right?)