Looking for help on how to go about doing direct mail

[Scott Esmail]

I am an investor whom has mostly bought on the MLS In the past. MlS deals are not working in my market anymore and want to start doing direct mail. Can anyone suggest what the next steps for me to take to build a list or a company to contact that take care of the whole process.

[Dennis Cosgrave]

Direct mail used to be great, however, it is now more expensive and much less effective than other types of digital marketing. For the same money you can contract with someone to do an email campaign. Another option is to build a website and buy ads on Google. You could also do a texting campaign. Direct mail costs at least $1 per unit whereas digital campaigns are 5 cents or less per unit.