Wholesaling in Florida

[Samuel Toby]

Anyone else wholesaling/investing in Broward, Martin, Collier, or Palm Beach County.

Curious to know how others are seeing the market right now, and which marketing strategies have been working as of late.

[May Emery]

@Samuel Toby investors have had luck with SEO. But know that you will only find people who are actively looking and typing in the keyword phrases that you have optimized for.

Mail can be effective if you hit lists that who aren’t on every other investor’s radar. Absentee Owners have been popular for a long time, and are apparently still somewhat effective (people are still mailing to them) but they are getting multiple offers to buy their home. It's hard to stand out.

There are some owner-occupied segments with people who share motivating factors for selling their home.

Seniors with Long-time Ownership: often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.

Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance. They won’t be expecting the same money as their neighbors with the shiny new kitchen and fresh paint.