Text Message Marketing

[Dylan Barnard]

Good morning everybody!

We have decided to give text message marketing a try and started shopping around for platforms to use this morning. Does anyone on BP use this method at all, and if so, what platforms do you guys recommend checking out? We are reading about simpletexting.com right now, and they look like a good source to use so far, but we would still like some input from the BP community if you guys have ever run some texting campaigns for leads. 

Thanks!

[CJ M.]

@Lawrence Zhou

There are 2 types of texting platforms in the marketplace nowadays.

1. Mass Texting: This uses an ATDS (automated telephone dialing system). Because of that, it falls under TCPA regulations. Therefore, you can only use the platform if the people you are texting "opted in."

2. Peer-to-Peer Texting: this platform uses live agents to send each text therefore it (currently) does not fall under TCPA.

Peer-To-Peer should do what the poster is asking. That said, laws and regs are constantly changing, so always consult your legal before starting one of these campaigns.