Probate Marketing Questions

[Brooks Conkle]

I've done one probate investing deal thus far in conjunction with a direct campaign of mailers to probate executors - we did pretty well on it.

We did "Condolences, but we buy houses" letters. Pretty good response rate. We used click2mail to send one page 3fold letters, so they were typed, but we added "Estate Executor" under the name so that we were sure they were opened.

Got a few angry calls - understandable.

I'm now using a general "Our company buys houses" letter on our company letterhead.
My thought is that they can put 2and2 together and I never have to mention a person dying.

Simply, we buy houses, and if you have one, call me.

Thoughts?