Marketing to probate lawyers

[Hal Cranmer]

Hi,

I was looking up probate records at the courthouse the other day and saw the names and addresses of lawyers involved in each case.

I was wondering if anyone has sent letters to these lawyers to find leads. What kind of letter did you send? How was the response rate? Any tips for contacting them?

Thanks,
Hal

[Rick H.]

For the past 25+ years my business model is based on 80% referrals from the probate legal community. 

I work all 58 counties of CA and use a series of direct mail educational pieces, public speaking, publicity via press releases and articles written for adjudicated publishers (legal newspapers).

The mistakes most real estate related services providers make include:

1) Soliciting attorneys while new and inexperienced in their profession

2) Soliciting before they have researched, studied and mastered applicable laws and procedures for their area of expertise 

3) Like newbie posters who post and go 'poof', I've watched real estate agent, appraisers and specialty lenders (like myself) attend one Bar Assoc meeting then disappear, never to be seen again. They never become a fixture in the legal community. 

4) Crappy marketing is the scourge of legal staff. Cheap, junk mail is quickly dispatched to the circular file.

Before marketing to the legal community, learn your craft, study their world and add value (not trash) to the situation.