What are your Cold calling KPI’s?

[Satch Bernhardt]

Hi everyone, I want to transition to making cold calling my main lead generating method. So far I have a VA and I making phone calls Monday through Saturday between 9am-1pm reaching from 300-350 people appprox. I have gotten 1 deal in the past 2 months. I want to know what your numbers are for cold calling to see if I’m on the right track. I wonder if it is the volume of my calls that I need to increase drastically ???? Any help is appreciated! Satch

[Matthew G.]

@Satch Bernhardt I've never done cold calling, but I've done other marketing before unrelated to real estate. Imagine you are an archer. Right now you are shooting an arrow blindfolded. If you happen to hit the target, it's mostly luck. Even if you had more arrows (higher volume) you are still relying on a lot of luck to hit the target multiple times. Rather than using more arrows to hit your target, you should remove the blindfold.

The point of the analogy is that you need to focus on increasing your conversion rather than your volume. If your conversion isn't great, more calls won't change that. Are you cold calling and not getting any additional information from the recipient? You might want to try to get an email address so you can send them additional info and touch back with them multiple times after your initial call. If they weren't interested when you called, they might be a few months from now. If you kept in touch and nurtured the relationship, they would be more receptive when they are ready.