ListSource and other list complanies?. . .

[Cleon Wilson]

It seems like lists like this can get pretty expensive. Im checking a list in a county where I live and im already up to 3k how good are these lists, do the trees bear fruit or am a wasting Fiji water to see them grow? Are there any trusted list generators you all have heard of?

[Sean OToole]

Lists are a great tool, but they aren't a silver bullet. I recommend starting with a small list (limit geography) and do some testing. The message (whether delivered in person, on the phone, or via direct mail) is every bit as important as the list you deliver it to. I'd recommend that you get that right before spending anything near $3k on a list.

Separately learn the source of the list, and what it takes to get the list yourself before you spend that kind of money. Most of us who gather data and sell lists, sell the lists for less than you can gather it yourself for as we spread the costs across multiple customers. If you are spending $3k for a local list, you may be able to do it yourself for less.