Direct mail question

[Robert Leon]

When sending direct mail what gives you a better response rate, is it a handwritten letter, a post card with a picture of the property, what kind of direct mail has given you a good response rate?

[Chrissy Parsons]

Post Cards get seen with needing to open the envelop. You can base the pictures on the card to attract the attention of your audience. For example: Seniors who have owned their home for 15+ years might have a picture of an elderly person doing home maintenance and talk about how they can sell the home without doing all the work to fix it up.

Dreading the thought of putting your home on the market?

But never put something truly personal in your mail piece. if you are sending to a Low Financial Stability Score (FSS) or foreclosure list DON'T have a foreclosure in the picture. Your postcard to have a picture of someone worried and have talking points about the responsibilities of ownership