Response and conversion; marketing strategies

[Jorge De Jesus]

For the past year: yellow letters and eddm Looking for higher than 5% response rate. Currently converting 20% of responses. Anyone?

[Jonathan M.]

i have been cold calling; its hit or miss but at the end of the day its a numbers game. for every 25 calls I make and ill have about 5 people answer. out of those 5 people about 2 of them will actually be the decision maker. 

Im also calling the same list that i use to mail and at the same time running a direct mailing campaign as well..

looking to jump on facebook this quarter as well for passive lead generation.