Direct Mail- What script do you use when talking to sellers?

[Mason English]

Hey guys! I'm about to do my first direct mail campaign soon, once I finally get my postcards together. I will be targeting absentee owners. What scripts do you use to ask questions to motivated sellers? Would you recommend having a system in place to answer the calls for me? Or try everything myself first to really understand what works/what doesn't? Any advice is greatly appreciated!

[Jonathan S.]

Take your script and throw it out the window. Make a list of items you'd like to learn about the seller and the their property and just have a conversation with them. You need to be a human first and foremost and be conversational with them about their questions, comments, concerns and situations. Sprinkle in your questions you want to learn about and listen. No two calls are the same.