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Updated almost 8 years ago on . Most recent reply
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Cold Calling in a Hot Market
Hello BP I am a newer wholesaler who has closed 2 deals so far on my real estate investing journey. The source of those two deals were bandit signs! We all know how unreliable and arguably unethical/illegal they are so I want to incorporate cold calling in my marketing. I started searching for FSBOs and FRBOs and I noticed in my hot market ( austin tx) that most of the ads are realtors and property management companies. I wanted to ask you guys who should i target for my cold calling campaign? Should I just D4D and compile my own lists? Stalk the courthouse for pre forclosures?Thanks in advance.
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@Robert Anthony Lewis Most real estate investors and realtors fear the hang up or are not able to locate correct phone numbers for the sellers they are looking for. This leads to them paying crazy amounts of money in direct mail just to get a deal. When i first started investing in real estate this was a huge problem dumping money into direct mail and not seeing a great return on my investment. That’s when my business partner and I began skip tracing phone numbers for potential sellers that were on our direct mail list and calling them directly. I then set followup sequences inside of my CRM which notifies me when it's time to give a cold lead a ring again.I've seen my response rate go from a 1-2% to around a 4-7% increase when i added cold calling.The beautiful thing is this entire process is now outsourced and it makes my business more profitable and gives me more time during the day. Let's keep ringing potential sellers directly it works wonders. Feel free to comment and tell any crazy cold call stories i tend to get a good laugh out of them and any questions you may have PM me i’d love to help.