Direct Mail Guru For Experienced Investor Sending 12K Mail/Mo

[Jonathan C.]

Any recommendations for direct mail guru to try to optimize my current $8-10K/mo in direct marketing spend? 

Currently sending 12K mail pieces/mo- professional typed letter with logo, BBB accreditation logo, personal picture, full color; in pastel color A6 invitation size envelope handwitten looking to and return address with live, pre-canceled stamps sent via bulk mail

Lists are a lot of the targeted motivated lists:

water/sewer lien, bankruptcy, 60/90 day late, NOD, divorce, probate, etc

Gracias

[Chris Policicchio]

@Jonathan C. how long have you been committed to sending out that amount?  Have you varied your approach much?  Piggy-backing off of the last weeks podcast, I would suggest analyzing your data.  Can you see where 80% of your deals are coming from?  If you are sending the same exact letter, envelope, etc. every time, you might want to mix things up a bit to test for an improved response rate (I'm not suggesting your response rate is not good though :-)).  Good luck!