Considerations in choosing a farm area?

[Sasha Josephs]

Hi there,

How does one go about choosing a farm area? I know this must be a simple question with a simple answer and it still seems really overwhelming to me. What are things to consider when choosing a farm area? I'm in San Francisco and everything in my immediate area seems so expensive and competitive, and at the same time, there's a part of me that's more optimistic. I also have some cash, so that doesn't hurt, but a very tight marketing budget, so that does. Any advice out there?! I'm interested in the wholesale and wholetail models.