marketing and building a list

[Chris Mayfield]

So when you go to form your list what qualifications do you ask for in being specific to get best list possible?

Examples: sfr, absentee owner out of state...

Show me what you ask.

This should help many and we can always learn from one another. 

[Ryan Davis]

Hey Chris,

1. The "Best List" - You won't like this answer but there is no one "best list." What happens is that marketers typically tend to focus on a particular niche (or better yet, combining a niche): absentee owner, tax delinquent, code violation, probate, pre-foreclosure. After experimenting with marketing copy and fielding calls, you'll get a feel for that niche's problem and motivation to sell.  The key is to test a list and take it from there  (hint: you might not get a deal your first campaign - as in first six months of mailing, but you'll learn a ton about the craft).

2. Equity - I will say this: the common denominator among all of those niches is that they must have substantial equity if you're trying to wholesale. 

3. Simple Start - I'll bite on the specifics of your question but this by no means is a guarantee. One easy list to acquire is an absentee owner list with equity. You go to a list provider like listsource and select: the zip codes you want to market to, single family residence, absentee owners, and equity percentage. 

4. Existing Information - Your questions has been asked many times here on BP. I'm not trying to put you down, but do yourself a favor and search your question in the BP search bar. There's also youtube videos that will walk you through this process. 

5. Pay - There are direct mail marketing companies discussed here on BP that will pull a list for you for a fee. 

Best of luck and let us know how it goes,

R