What to put on on a wholesaling mail letter

[Richard Holzhauer]

Hey guys, 

Pretty soon i am going to start wholesaling by direct mail in my area (staten island) . Can somebody give a guild line or outline to how you write the letter. Is the follow up letter written the same exact way. Do different targets include different info. 

Also is it true people actually physically write letter on yellow paper mail them? or do you type them up. 

any input will help me get started 

Thanks,

Rich

[Claire Trammell]

Hello @Richard Holzhauer!

You have the right idea. Once you have a list of names and addresses you want to mail to, you can begin your campaign. Whether that be yellow letters, typed letters, postcards, zip letters, etc.

As for the actual content of your message, in the beginning less is more. You don't want to give too much information in the first few touches. Keep it simple, and get your name and number visible a few times.

Keep in mind that direct mail tends to work best when you send a campaign of 5-7 different pieces, 3-5 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.