Funds to Jumpstart a whole sale by direct mail business?

[Richard Holzhauer]

what would be a good amount of money to jumpstart a whole sale business by direct mail. This would include getting lists of names from the city, yellow paper, envelopes, ect. how many people should you start mailing to for your first batch. how often should you spend more money. any thoughts, notes on this will help greatly.

thank you,

Rich