The Importance Of Answering The Phone And Calling People Back

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Hello! I just started my first direct mail campaign in Phoenix! I know it's tough competition out here...but is it really? I sent out 1,800 pieces of mail and most of them hit on Monday. So far I have received 8 calls. Most of them aren't too motivated but I said I would give a few of them a call back later on because they may be great buy and holds and you never know what mind frame they may be in later. 

My last call was from a property owner that is ready to sell a property because she can't visit the property as often as she'd like.

She told me that I am the only one out of all the letters she's received that called her back or even answered the phone. I tried to answer the phone when she called but I was dealing with a family emergency and I knew it wasn't the best environment to answer the phone. I just can't believe that people would waste their money mailing to property owners and not following up. 

I guess it's good for me in the end, but I find it odd that some people spend the money and time to mail their letters/postcards and not follow through.