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Updated over 9 years ago on . Most recent reply

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Brett Allender
  • Middle River, MD
1
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What are the "best" motivated sellers to target?

Brett Allender
  • Middle River, MD
Posted

Obviously this is purely an opinion with no right or wrong answers, but just want to hear from wholesalers (with at least some success) share which type of motivated sellers they have had the most success. 

I am trying to determine which group to target with yellow letters...absentee, probate, high equity, landlords, pre-foreclosure, etc. 

All opinions greatly appreciated!

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Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
3,548
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3,866
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Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
Replied

@Brett Allender Perhaps ask better questions. 

An example is, "who" are the best and motivated sellers?

A seller with a bleeding neck problem that they know they can't solve alone, lots of equity, multiple issues (think prefect storm) and the ability to say 'yes' to your proposal. 

You don't need thousands of leads. You only need about six (6) real, qualified prospects at all times. Seriously. 

I only close one deal at a time but I may work on more. List people want to sell you phone books, yellow letter people want to sell you preprinted mail and dream merchants want you to buy into their mentoring programs. 

I like to reverse engineer each qualified prospect so that I know the facts and can reconcile against what the target tells me. Read more about direct response marketing and 80/20, too.

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