Returning calls from Marketing list

[Blake Reynolds]

I have a quick question.
If someone calls me form my direct mail campaign and I cannot answer the phone at the time, am I allowed to call them back if they do not leave me a voicemail or message. Can I just use their caller ID# to call them back or is that considered solicitation?

[David Tankersley]

Hello Blake, 

  I say call them back ASAP. You may or may not have to leave a voice message yourself, but if so just keep following-up and leave no lead behind.

My phone has an option to send a text message when I can't take a call, such as "I am in a meeting and will call you right back" or "please leave a message" These are helpful when you can't take the call live, but always follow-up as soon as possible. Most here will tell you to always call back within five minutes while the prospect is still thinking about you.

I hope that helps.