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Updated over 9 years ago on . Most recent reply

Account Closed
  • Delaware, OH
8
Votes |
60
Posts

Direct Mail Details...

Account Closed
  • Delaware, OH
Posted

I really don't want to do a yellow letter with fake handwriting. What other combinations have worked for you as far as font, font color, paper color, envelope color? 

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61
Posts
21
Votes
Sean McNamara
  • Denver, CO
21
Votes |
61
Posts
Sean McNamara
  • Denver, CO
Replied

If you are willing to part with the functionality of the form letter (e.g. inserting names and addresses) I have seen people simply handwrite a letter, keep it very general, and just make copies of that. When done right it can feel personal, even more so than yellow letters.  If you are tech savvy you could create a form letter with your own handwriting, here is the old thread where I had initially seen it: https://www.biggerpockets.com/forums/87/topics/453...

I have spoken to many people who see right through the fake handwriting and yet they still call. I have also been thoroughly surprised by how many people, even people in the industry, are fooled by the handwriting. 

Hope this helps!

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