Direct Mail Campaign

[Account Closed]

I have a few investors that are searching for buy and hold properties on a college campus. I plan on getting my list off of listsource.com. Does anyone have any suggestions for my search criteria? This will be my first campaign and I'll be fielding all the calls myself. I plan on sending out 500 the first time around. Any direct mail tricks and tips are greatly appreciated!!

[Mike Webb]

I just picked one up today from parents that bought a house for their daughter while she was in school. While we didn't target a "college town", it worked. Like @Josh Caldwell

 said, Yellow Letters work GREAT but this came from a postcard. I like to use a postcard on a list first to get the folks who are going to call and want off the list because they are less expensive. Then, follow-up with a yellow letter 30 days later to your scrubbed list and it will cost you a little less since the list is smaller. Hope this helps.