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Updated about 10 years ago on . Most recent reply

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788
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Bryan H.
  • Investor
  • Willow Spring, NC
284
Votes |
788
Posts

Dismissing non-motivated sellers

Bryan H.
  • Investor
  • Willow Spring, NC
Posted

I'm trying out my own direct mail campaign in order to find properties to rehab.

I've only spoken to a few sellers so far. Everything I read and learned about talking to sellers, really focuses on the actual motivated and distressed sellers. I sent some yellow letters to absentee owners and the ones that called weren't motivated. They wanted full retail (or more), just fixed up their rental etc.

I ended the conversation with something along the lines of "Sounds like you have a very nice home, that's not what I'm looking for at this time."

Do you tell sellers why you want their property?

How do you end the call quickly and courteously?

Most Popular Reply

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1,893
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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
2,225
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1,893
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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
Replied

For the CASH OFFER, I simply tell sellers that "Our program works best for home owners whose property needs a lot of work and who are in a hurry to move on without having to make expensive repairs to the house.  I understand that's not your situation, but I'd like to give you my cash offer anyway.  If you're situation changes, it might become a more attractive option for you."

Then - I give them the cash offer!  I don't care what the house looks like or whether they are "distressed".  I MAKE AN OFFER TO EVERYONE.  You never know, and you never make a goal if you don't take SHOTS at the goal... 

Now, I also have an agent partner (and I'm studying for my license now), so if my cash offer doesn't meet their needs, I'm going to try to monetize that lead however I can.  People are calling us telling us they are interested in selling their house!  That is GOLDEN.

Last point - engage with everyone and tell them what you do, and if it's not a deal with them, ASK THEM FOR REFERRALS.  "Do you know anyone that's in the situation I described, perhaps a friend or family member that has a house they need to sell ASAP?".  You get the idea!  =)

“You miss 100% of the shots you don’t take.” ~ Wayne Gretzky

  • Dev Horn
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