What are some good tips for marketing a wholesale deal?

[Joshua McGinnis]

Let's say that I've got an off-market deal under contract that I sourced through my own marketing and now I'm ready to begin marketing the property to potential investors.

What are some tips to help get the property sold to investors? Specifically:

• Where should I advertise the property?
• Should I list it in the local MLS?
• What information / data points about the deal should I be prepared to share with potential buyers to help them make a decision? (outside of price, ARV, caprate, est. rent)

If I post the deal in the BiggerPockets Marketplace, what information do investors want to see? What separates a great BP Marketplace wholesale listing vs a bad one? 

I've seen some wholesalers have put together a "one sheet" pdf with a few pics, the address, cap rates, price, and a few other data points. I can do this no problem, but is this worth it in the beginning? Is there any other marketing material I should systematize for each deal to make selling the property easier?

What tips regarding marketing and selling a wholesale deals do you have?