Direct Mail On A Budget

[Jonathan Loynaz]

Good morning BP! Hope everyone is doing well. I have a couple of questions about Direct Mailing. Im on a tight budget when it comes to marketing, I could do the yellowletters.com route but I'm really into being creative to save some money at the same time still getting good response rates. I could type, hand write, do yellow letters and postcards. What are your opinions on which work best and which work best on a budget?

[Cierra Seay]

Johnathan I think it all depends on how much time you have. Most people would say that instead of stuffing envelopes you can be out looking for deals but I understand where you're coming from regarding having a tight budget. First thing I did was actually figure out what my budget was for marketing and then created my strategy around it. For example I'm going to use yellowletters.com to mail half of my list and then I have a few family and friends who will help me stuff and mail the other half in order for me to stay within my budget. As I generate revenue the budget will increase and hopefully soon I will no longer have to stuff any on my own. Hope this helps ! Good luck !