Stop Winging It: Why a Call Script Is the Key to More Real Estate Deals

[Jeremy Beland]

Think using a call script makes you sound robotic? I used to believe that too—until I lost a $40,000 deal.

I’m Jeremy Beland, and since 2017, I’ve closed nearly 500 off-market real estate deals and built multiple seven-figure businesses in several states. And one of the most valuable tools in my entire process is a simple, repeatable call script.

It’s not flashy. It’s not complicated.
But it’s made me millions—and skipping it has cost some of my students tens of thousands.

In this post, I’ll break down exactly why call scripts matter, what should be in yours, and the one question at the end of your call that sets up the close before you ever set the appointment.

Why a Call Script Changes Everything in Off-Market Acquisitions?

If you’re working with off-market sellers—whether you’re wholesaling, flipping, or doing novations—you’re in a people business.

And how you handle that first phone call can make or break the deal.

Here’s what I’ve learned:

• Winging it leads to missed questions, weak positioning, and low trust.
  
  
• A script gives you a system—just like McDonald’s uses systems to deliver the same burger in every state, I use a script to create consistency in every deal.
  
  

That’s what makes a business scalable and predictable—not just hustle.

What a Real Estate Call Script Should Actually Do

A good call script should do more than just collect the seller’s address.
It should qualify the lead, uncover motivation, and pre-frame your appointment for a close.

Here’s what our script does:

• ✅ Builds rapport and handles early objections
  
  
• ✅ Asks for property details and listens carefully
  
  
• ✅ Digs into motivation with “Why would you consider selling?”
  
  
• ✅ Discovers equity and price expectations
  
  
• ✅ Identifies timeline and other decision-makers
  
  
• ✅ Ends with one critical question that sets up your close
  
  

“If we meet and the price and terms make sense, are you ready to move forward with an agreement that day?”

That question alone has saved my students from countless walk-away appointments and “let me think about it” stalls.

Real Examples: Why Speed and Scripted Systems Matter

Here’s a quick story.
One of my acquisition guys in Florida skipped the script and set an appointment for two days later instead of going out that night.

By the time he got there, the seller had already signed with someone else.

That deal would’ve been worth $40,000.

Another time?
Dylan in upstate New York closed a $53,000 deal the day after Christmas… only because he picked up the phone on Christmas morning and followed the script.

Every deal starts with a conversation—but whether that conversation turns into a contract depends on your process.

Scripts aren’t about sounding stiff. They’re about being intentional, focused, and ready when opportunity shows up.

The more prepared you are, the more consistent your results will be. So stop winging it. Master your script, stick to it, and start turning more of those first calls into real deals.