Wholesaling in the Early Stages

[Shema Cochrane]

Wholesaling, especially in the beginning, will test your discipline like nothing else. When you don’t have deals closing left and right yet, it’s easy to question if you’re even moving in the right direction. But that’s exactly why consistency is everything.

I’ve learned that the faster you figure out what works (and what doesn’t), the better. You can’t just be busy—you have to be productive. Testing different outreach methods, tracking what gets real responses, and cutting out what’s just wasting time is key.

Some days feel like a grind, but I remind myself that every call, email, and connection is either moving me closer to a deal or teaching me something valuable. The trick is staying locked in long enough to see the results.